This is a very nice, but no longer perfect, hard to find vintage playset. 

Brand: Ideal. (Photo 7 shows the maker's stamp)

Year: It is stamped 1970. I had found it in the Sear's Wish Book catalog in 1970,1971, 1972 and 1973. Initially they showed it with Fashion dolls, which were a bit tall for the set. In 1971 they showed it with Dawn size dolls and by 1973 they had cut out people that came with the set. 

Country of Maker: Case was made in U.S.A. and the toy food was marked "Hong Kong"

Lot includes: 31 groceries, 1 cash register, `1 purse, 2 plastic countertops, 3 baskets and 2 partial shopping carts. 

Approximate Measurements:Tape measure in photo 10.  When folded, 18 1/2" x 12" x 6 1/2. When opened up, it is 29" long.

Condition:This is a hard to find, gently used, Ideal playset from 1970. You will receive everything in the photos. No odors, all superficially cleaned. The handle is secure on the top of the case. There is an occasional small break in the vinyl or small split on the hard plastic pieces.Small seam split on the carrot at one end.  The metal turn closure intact and working.  The counters for the pastry and produce dept. are both here. Shopping carts are not complete. Decals on the cash register, plastic cans look good. Nothing offensive in appearance. Tape measure for size reference. 

Enlarging and using the zoom under the 12 photos should help you see this clearly.

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