Roar! : Get Heard in the Sales and Marketing Jungle: A Business Fable, Hardcover by Daum, Kevin; Turner, Daniel A., ISBN 0470598794, ISBN-13 9780470598795, Brand New, Free shipping in the US

<b>Don't just get your message out. ROAR it out!</b> <p>In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R<br /> </p> <ul> <li>Recognize the four types of buyers</li> <li>Observe from the buyer's perspective, and adapt your message</li> <li>Acknowledge the buyer's special wants and needs</li> <li>Resolve the buyer's issues</li> </ul> <p>Praised by renowned money manager Ken Fisher, <i>Roar!</i> gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!</p>