Restaurant Marketing for Owners and Managers

by Patti J. Shock, John T. Bowen, John M. Stefanelli

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this book provides restaurant and foodservice managers with answers to these questions.

Publisher Description

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.

Author Biography

PATTI J. SHOCK, CPCE, is a professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. JOHN T. BOWEN is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair. JOHN M. STEFANELLI, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas.

Details

  • ISBN 0471226270
  • ISBN-13 9780471226277
  • Title Restaurant Marketing for Owners and Managers
  • Author Patti J. Shock, John T. Bowen, John M. Stefanelli
  • Format Paperback
  • Year 2003
  • Pages 240
  • Edition 1st
  • Publisher John Wiley & Sons Inc
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