Further Details

Title: Creative B2B Branding (No, Really)
Condition: New
Subtitle: Building a Creative Brand in a Business World
Author: Scot McKee
Format: Hardback
ISBN-10: 1906884129
EAN: 9781906884123
ISBN: 9781906884123
Publisher: Goodfellow Publishers Limited
Genre: Business & Finance
Release Date: 03/29/2010
Description: B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Language: English
Country/Region of Manufacture: GB
Item Height: 234mm
Item Length: 156mm
Release Year: 2010

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