What it is: The industry's game-changing, longwear liquid matte lipstick now better than ever, reformulated to be vegan friendly with an extended shade range suitable for all skin tones (and occasions!). Expect a one-swipe application of vibrant color coverage, now super comfortable and flake-, streak-, smudge- and transfer-proof. You'll legit feel like you're wearing nothing at all!

What it does:

- Infused with the same signature ingredients and Lip L.O.V.E. complex as the OG formula (antioxidants and an exclusive moisturizing complex!), the lipstick now boasts the thinnest possible formula that will keep lips supple throughout the day!
- The weightless and velvety lipstick dries down (with zero stickiness!) leaving a buttery suede-matte finish.
- Wear alone or with Huda Beauty Lip Contour 2.0 for a killer lip look that's effortlessly stunning and pigment packed!

What else to know:

- Vegan friendly and mask-proof
- Outer pack is FSC certified and recyclable
- 8hr wear
- Transfer-proof
- Comfortable

Liquid Matte formula: It's literally been infused with Love!

- A blend of lycopene, olive oil, vitamins, and essential fatty acids (AKA the perfect blend of moisturizing ingredients with antioxidants!). Together, they create that weightless feeling on the lips while keeping lips supple and the color beautifully intense!

Shades::

- Sugar Boo (Pale Beige): Wear with Lip Contour 2.0 in Sandy Beige.
- Wifey (Honey Beige): Wear with Lip Contour 2.0 in Honey Beige.
- Bombshell (Pinky Nude): Wear with Lip Contour 2.0 in Pinky Brown.
- Venus (Light Beige): Wear with Lip Contour 2.0 in Honey Beige.
- Trendsetter (Brown Nude): Wear with Lip Contour 2.0 in Terracotta or Warm Brown.
- Drama Mama (Burnt Rich Brown): Wear with Lip Contour 2.0 in Rich Brown.
- Baby Doll (Bright Pink): Wear with Lip Contour 2.0 in Muted Pink or Vivid Pink.
- Muse (Muted Rose): Wear with Lip Contour 2.0 in Muted Pink.
- Trophy Wife (Rose Wood): Wear with Lip Contour 2.0 in Deep Rose.
- Perfectionist (Light Pink Beige): Wear with Lip Contour 2.0 in Honey Beige.
- Sweet Talker (Pink Brown): Wear with Lip Contour 2.0 in Pinky Brown.
- First Class (Rich Pink Brown): Wear with Lip Contour 2.0 in Rich Brown.
- Icon (Rusty Pink): Wear with Lip Contour 2.0 in Rusty Pink.
- Miss America (Universal Red): Wear with Lip Contour 2.0 in Universal Red.
- Famous (Deep Burgundy): Wear with Lip Contour 2.0 in Very Berry.
- Slaytina (Red Orange): Wear with Lip Contour 2.0 in Universal Red.

Research results: Claims:

- 100% agreed that the product was easy to apply*
- 100% agreed that the color was intense and gave their lips full coverage*
- 100% agreed that the texture felt ultra-lightweight**Based on an independent consumer testing panel of 30 people.

About the Brand: Huda Kattan is one of the most well known internationally recognised makeup gurus and content-creators. She is an award-winning makeup artist, blogger and vlogger. Guided by her expertise and eye-for-detail, Huda Kattan founded her record-breaking global brand Huda Beauty in 2013. Since then, Huda Beauty has become the No.1 Beauty Instagram account with over 20 million followers. Kattan is constantly creating ground-breaking products as she continues to build and reinvent the beauty empire.