Publisher Description

Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique — because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands — from Oprah Winfrey to Roger Federer — on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.

Author Biography

Maggie Eyre is an internationally recognized expert in personal presence and leadership motivation, with over 30 years' experience in business, public relations and performance. She focusing on training her clients to harness their maximum potential and shine with authentic voice and action.

Table of Contents

Introduction1. What is a personal brand?2. How to define your personal brand3. Talent spotting your target market4. Digital presence: Your shop window5. The power of storytelling6. Presentation skills to build your brand7. Networking your personal brand8. Styling your brand9. TED Talks: A tool in building your personal brand10. Leadership in the limelightParting wordsAcknowledgmentsEndnotesIndex

Long Description

Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique -- because it begins with and is created from you . Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands -- from Oprah Winfrey to Roger Federer -- on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.

Feature

Discover exactly how to create a personal brand that is as authentic and confident as Oprah Winfrey or the Dalai Lama.

Description for Sales People

Teaches effective tips and techniques for all forms of personal branding, whether you're a university graduate starting out on the career ladder, or an accomplished leader wanting to broaden your reach.Covers effective communication and networking, face to face as well as online -- essential tools of successful personal brand development.Draws on the examples of successful personal brands such as Oprah Winfrey and Roger Federer, as well as the author's own experience in creating a highly recognizable brand as a speaker and coach.

Description for Press or Other Media

How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity -- presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that's easy to say, it's much harder to actually do. By helping the reader discover their core values and passions and present that consistently to the world, Being You is the definitive guide to personal branding in the 21st century.

Details