Author Biography

Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina–Charlotte. Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded NewsLab , a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program "Religion & Ethics Newsweekly." Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.

Table of Contents

Tables, Figures and BoxesPrefaceChapter 1. The Multimedia MindsetMultimedia BasicsMedia on DemandTechnology Changes ContentThe Best of BroadcastThe Power of TextThe Originality of OnlineThe Social and Mobile AdvantageMultimedia EthicsFocus On the FutureTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 1Chapter 2. Finding the StoryStory Building BlocksStory IdeasReporting ToolsSourcesInterviewsTypes of InterviewsInterview Ground RulesNote TakingGetting It RightTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 2Chapter 3. Newsgathering: BroadcastVideoSoundLightingOn-Camera InterviewsNonvisual StoriesNatural Sound StoriesWorking AloneTeamworkTools of the TradeTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 3Chapter 4. Newsgathering: DigitalThinking Across PlatformsOnline VideoOnline AudioPhotosLinksGraphicsSearching OnlineData ReportingInvestigative ReportingTools of the TradeTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 4Chapter 5. Social MediaGetting StartedFinding StoriesWriting for Social MediaImages for Social MediaVideo for Social MediaTransparency and DisclosureTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 5Chapter 6. Writing the Story: BroadcastFinding the FocusPlanning Your StoryStory StructureBeginnings and EndingsWatch Your WordsAccuracyRevising Your StoryTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 6Chapter 7. Writing the Story: DigitalUnderstanding AudienceWriting for the WebAdapting Stories for the WebSearch Engine OptimizationMoving Into MobileTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 7Chapter 8. Storytelling: BroadcastBroadcast Story TypesPlanningChoosing SoundChoosing VideoWriting to SoundWriting to VideoEditingSpecial Story TypesGraphicsTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 8Chapter 9. Storytelling: DigitalData VisualizationImagesSocial Media StorytellingLive BlogsMobile StorytellingThe Multimedia AdvantageTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 9Chapter 10. Producing: BroadcastThe Journalist ProducerShow ChoreographyAudience and RatingsNewscast TeasesSocial Media in the NewscastNewscasts of the FutureTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 10Chapter 11. Producing: DigitalContinuous Production ModeThe Digital ProducerGrowing Digital AudienceUser-Generated ContentPlanning the Multimedia StoryDigital InnovationTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 11Chapter 12. Delivering the NewsVoicingStand-UpsLive ShotsDebriefersPodcastingTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 12Chapter 13. Getting Ready for the Real WorldMultimedia Job SearchesJob ApplicationsInterviewsOn the JobThe Journalism BusinessTaking It HomeTalking PointsEthics ChallengesOnline Learning Module 13NotesGlossary of Multimedia Journalism TermsIndex

Review

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students.  Easy to follow [and] very relatable for students.  Visually appealing…Love this textbook."
-- Beth Bingham Georges
"A soup to nuts, everything but the kitchen sink approach to the news business today."
-- J. Patrick McGrail

Review Quote

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook."

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