This book is a must-have for anyone interested in the field of marketing and international business. With in-depth insights into the various career opportunities available in this field, Careers in Marketing by Lila B. Stair is an excellent read for both beginners and seasoned professionals.Published by McGraw-Hill/Contemporary in 1996, this trade paperback is written in English and spans across 344 pages. The book covers various topics related to marketing and general business, making it a valuable addition to any professional's library. With its informative content and easy-to-read format, this book is highly recommended for anyone looking to further their career in the field of international business.