Inspire and develop the builders of tomorrow
Kids are born curious.  Let LEGO play be your child’s guide on their creative journey.

Learning through play

Kids are born curious. Let LEGO play be your child’s guide on their creative journey.

The name LEGO comes from the Danish leg godt which means play well

Kids are creative by nature.  With the power of play, they can overcome any challenge.

Kids learn to trust their skills and develop their imagination as they build, unbuild, and rebuild

Our heritage

The name LEGO comes from the Danish "Leg Godt" which means "Play Well."

Importance of play

Kids are creative by nature. With the power of play, they can overcome any challenge.

Power of building

Kids learn to trust their skills and develop their imagination when they build, unbuild, and rebuild.

Imagine what they can become. Your LEGO bricks can be played with for generations.
Pass on your pre-loved LEGO bricks at LEGO.com/Replay