Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Ade Oriade (Edited By)Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise. Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations. Ade holds a PhD in Tourism and Services Management. Ade is widely published in his research areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.Peter Robinson (Edited By)Peter Robinson is Head of The Centre for Tourism and Hospitality Management and Leeds Beckett University, UK. Previously, he was Principal Lecturer and Head of the Leisure Department at the University of Wolverhampton, where his responsibilities extended to the management of The Arena Theatre, a university owned arts venue. Peter has a background working in tourism and events management in the public, private and voluntary sectors, and his research interests include tourism management, events management, event motivation and community-based and slow tourism. Peter has published a number of edited textbooks, including Operations Management for The Travel Industry (CAB International), Events Management (CAB International) and Research Themes for Tourism (CAB International), together with journal articles, industry publications and presentations at international research and industry conferences. Peter is the West Midlands Representative for the Tourism Management Institute, a member of the Executive Committee for the Association for Event Management Education and is a member of the Education and Training Committee for The Institute of Travel and Tourism.