Publisher Description

Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.

Author Biography

Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. He has over 20 years of industry and academic experience. He has been associated with many universities in various capacities and is well-known in the academic fraternity. The recipient of many intra-departmental recognitions for outstanding contributions to institutional and academic development, Dr. Kumar is an advisory member and reviewer for several journals and professional conferences and regularly holds interactive sessions on issues related to the tourism and hospitality industry.Bruno Barbosa Sousa, PhD, is Professor at the Polytechnic Institute of Cávado and Ave (IPCA) Portugal, and Head of the Master Program in Tourism Management and PhD Marketing and Strategy. He was a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is author or co-author of several papers. He is an editorial board member and an ad-hoc reviewer for several journals. The recipient of several awards, including a best teacher award, he is also a member of the scientific committees of several national and international congresses and conferences.Swati Sharma, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. She has 15 years of industry and academic experience and is well-known in the academic community. She has published many papers in journals of repute and has a major interest in events and exhibitions. She has been instrumental in organizing various career-related exhibitions for students.

Table of Contents

1. Relationship Management in Spa Tourism: An Approach to Cross-border Regions 2. The Contribution of Tourist Events to Local Development: A Case Study 3. Museum Visitor Experience in Sri Lanka (Special Reference to the Department of National Museums) 4. The Attitudes of Local Residents Toward Tourists in the Destination of Marmaris, Turkey 5. Luxury Brands: Creation and Sustainability 6. Influence of Social Media on Tourist Behavior: An Indian Perspective 7. Mediating Role of Tourist Motivation and Participation with Satisfaction and Revisit Intention in Rishikesh, India 8. Changing Tourist Behavior with Growing Technology Usage: The Entry of Generation Z Tourists 9. Tourists' Attitudes toward Cultural Heritage: Pre- and Post-Visit Evaluation 10. Foodie Tourist Behavior 11. Impact of Mobile Applications and Internet of Things (IoT) in Halal Tourism 12. A Study on Perception and Revisiting Behavior of Tourists toward Heritage Tourism Destinations in Sivaganga District, Tamil Nadu, India 13. The Relevance of Virtual Reality and Increased Reality in Events with Streaming and Livestreaming in COVID and Post- COVID-19 Era: A Touristic Perspective 14. Tourism Activities' Role on Destination Choice and Post-Visiting Behavior: Evidence from Istanbul as a Cultural Destination

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