Toning shampoo for blondes that constantly strive for a whiter, brighter colour. Use every other wash to keep your perfect blonde tone and knock out yellow tones. With wheat proteins and vitamin B5 to moisturise your hair. Vegan and cruelty-free. Use every other wash. Lather into wet hair and massage through to ends. Rinse thoroughly. Follow with Bleach London Silver Conditioner for best results.