OSRAM, a leading manufacturer of high quality lighting products, introduces a new dual product strategy for the rear projection TV market.
In recent years there has been an influx of low quality, rear projection TV lamps into the aftermarket that attempted to fill the increased demand for lower cost replacement lamps. Because of unacceptable quality levels of the typical generic lamp, there is a high level of consumer dissatisfaction. As a result, OSRAM now offers a new family of rear projection lamps called NEOLUX, which targets the cost conscious consumer at a higher quality level. Osram Neolux RPTV Lamp & Housing - Lamp & Housing for Sony KDS-55A3000 TVs - Neolux bulb inside - Don't get caught with the lights out!
