A different direct dye system with stunningly different result.

Semi-permanent direct dyes create colour intensity by sitting on the outer and inner levels of the cuticle. 

Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*

Provides outstanding colour shine and brilliance.

Boosts the health of the hair to make the hair look like it’s glowing. 

8 out of 10 stylists perceive an improved hair structure.

83% rate the shine better than a leading competitor.

 How to use:

Mix, apply & time:

• Mix Elumen Play hair colour in any colour mixing bowl.
• Apply the colour where desired to dry hair and be sure to saturate the hair completely for the best results.
• Process for 30min without heat or 20min with heat

 Rinse, shampoo, care.

• When it’s time, rinse completely without emulsifying.
• Follow with Elumen shampoo.

Finish with your favourite Elumen conditioner.

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