brand that is inherited by akiko and Toto Akihiko, the eldest daughters and wife of Kira, Senda Aiko who has been in business for 11 generations since the founding in 1624, and which is the next generation.

 What is Kara paper ?

which has been hand-printed on Japanese paper one by one from the wooden boards that have been handed down from generation to generation, is used as a fusuma paper and as a wallpaper for historical buildings such as Katsura Imperial Villa, Nijo Castle, and Yogen-in. Karagami is loved in the lives of people in Japan.What is Karagami?Kara paper is said to have been handed down from the Kara by Tang Dynasty envoys during the Heian period, and was initially used as a sword paper for writing letters.From the time of the Kamakura and Muromachi eras, screens, folding screens, fusuma and wallpaper were used as the architectural style changed. It has come to be used for interior decoration such as. In Tochocho, there are about 650 slabs that have been passed down from generation to generation, and the worldview of the patterns that have traveled around the world is kept alive in the planks thanks to their predecessors since the Edo period.

What is Imabari towels?

(Imabari, the world's largest towel producer)

Imabari towels are located in the northern part of Shikoku Ehime Prefecture and have been engraved with more than a hundred years of history.

Imabari has a lot of good quality soft water suitable for bleaching and dyeing, which is low in heavy metals and low in hardness.By using this soft water to bleach, you can have a fiber-friendly finish and express delicate soft touch and vivid colors.The constant clean water supports Imabari's towel making and quality.

The main purpose of the towel is water absorption.

The most important characteristic of Imabari towels is "water absorbency." The Imabari towels have strict quality standards on whether to completely absorb water within five seconds.Also, in order to enjoy the gentle softness inherent in cotton, we carefully select and use good quality cotton based on its purpose and purpose.

It's because you can breathe water well and feel refreshed after using it, and it's a real "good" towel that makes your daily life richer.

Imabari tower start

Imabari towels have accumulated many know-how in the course of more than a hundred years of history.From the selection of materials, to weaving, dyeing and post-processing, it is possible to make new things that cannot be imitated because they are in the production center where outstanding craftsmen work together.

To ensure quality, Imabari towel producing areas do not allow the use of the Brand Mark and Logo unless they have passed their own certification standards established by the Shikoku Towel Industry Association.The Imabari Towel, which was recognized as a "Japan Brand Development Support Program" in 2006, took a step toward becoming a brand that provides truly valuable products around the world.

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