Mally knows a good thing when she sees it--and her Lift & Curl Mascara isn't just good, it's gorgeous! This revolutionary inky-black formula encourages curve formation. The specially designed pro brush features tightly aligned bristles that grab and lift lashes, resulting in perfectly defined lashes that reach for the sky.

How do I use it: Beginning at the base of the lashes, sweep mascara wand outward and upward toward lash tips, wriggling the wand slightly to help separate and coat lashes. Apply additional coats as desired to build impact.

From Mally Beauty.