Tonner Doll Company, Inc. was founded in 1991
by Robert Tonner under the original name
Robert Tonner Doll Designs (RTDD).
Originally the company had only three employees:
Tonner, his partner Harris Safier, and a part-time seamstress.
In February 1991, RTDD made its public debut at the
American International Toy Fair in New York City.
Multi-jointed porcelain fashion dolls
and jointed porcelain child dolls were displayed at the fair
in limited editions ranging in price from $650 to $1500.
Through the marketing of Safier,
hired publicist Rebecca Plasker,
along with Robert Tonner's quality of designs,
RTDD saw exponential growth in its first year.
By the end of 1992 RTDD was well on its way
to becoming a prosperous enterprise.
However, the massive demand would be overwhelming
for the very small RTDD and only a fraction of the original orders would be filled.
In 1995, Tonner Doll gained licensing rights
for the recreation of the 1950s paper doll Betsy McCall,
for reintroduction to the collectors market.
To keep the cost down, Tonner decided to produce the doll
in China. Made from vinyl, the Betsy McCall license was one of the initial mainstream commercial successes
of the company.
Over the coming years,
RTDD began to grow the size of its staff to accommodate
the rising demand. This growth would lead the company
to be renamed the Tonner Doll Company.
By the year 2000, Tonner Doll employed 24 people including designers,
marketers, and various sales and administrative staff.
UNLESS OTHERWISE NOTED, WE SELL OUR ITEMS AS MINT-IN-PACKAGE, MEANING THE ITEM IS UNOPENED, IN ORIGINAL PACKAGING. DEPENDING ON THE AGE OF THE ITEM, THE PACKAGE MAY NOT BE IN PRISTINE CONDITION AND MAY HAVE SHELF-WEAR.
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