New York: Penguin Press, 2004
No Flaws or Blemishes; Gift Quality. First Edition, First Printing
Fine Hardcover in a Fine Dust Jacket. A New Giftable Book. First Edition, First Printing. Hardcover in Dust Jacket.
The book theorizes that a president's successful election, administration, and legacy is largely due to effective image building, describing how presidents throughout history have written their own stories to maximize acceptance, in a social study that also examines the American public's susceptibility to storytelling.
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