Influence: The Psychology of Persuasion by Robert B Cialdini,
Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behavior of people.
The Psychology of Money by Morgan Housel
Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.