L'Oreal Paris Men Expert Hydra Energetic Cleanser is enriched with cryo-tonic: This is a soap free pH neutral formula and it deeply cleanses and purifies skin without drying it out. Active defense system: It is a powerful soothing active ingredient that helps strengthen skin's natural resistance against daily aggression. Prevents skin tightness. Refreshes and vitalizes the skin. Deeply cleanses and purifies