Background:
Atlas Major or Great Atlas - During the early hours of the 23rd of February 1672, a fire broke out and engulfed a building on Gravenstraat, in the centre of Amsterdam. Such an event at the time was unremarkable, until it was recognised that the fire had brought to an end of one of the greatest publishing houses of all time. Dr Joan Blaeus family were responsible for printing and publishing some of the most important maps, atlases, religious and philosophical books, that are recognised even today, as remarkable. The fire was described in suitably vivid terms in the annual review publication, De Hollandtse Mercurius for 1672-1673
.............the disaster occurred at 3.30 on the morning of the 23rd of February because of the dryness of the timbers, or perhaps the carelessness of the apprentices; the magnificent establishment caught fire, and with it printing type, presses, plates and paper, were all burnt and sparks were sent flying as far as the Tol-heck (Toll Gate). One report put the financial cost of the damage at fl. 27, 000 for the buildings and some fl 355,000 for the plate-stock in the printing works and shop premises, to give total estimated losses of fl. 382, 000 (or about $25milUS in modern terms) together with some four or five thousand reams of paper, five or six thousand sheets, 88 thousand kg. printing type and so on...................
The fire precipitated the end of a publishing house established over 40 years before, and very probably contributed to the death of its proprietor, Alderman Dr Joan Blaeu, a year later, effectively ending the reign of one of the greatest producers of printed maps and atlases in publishing history. Only 10 years previously, in 1662, the house had reached its zenith with the publication of its greatest achievement, the Atlas Major or Great Atlas, containing 11 volumes with geographical detail reflecting many of the achievements of the Golden Age of the United Netherlands.

Joan Blaeus 11 volume Atlas Major is considered by many to be the greatest atlas ever published, both in its own time and even today. It excels in comprehensiveness, engraving, color, and overall production. The first Latin edition was published in 1662 and was subsequently published in French, Dutch, German, and Spanish.
Most of the surviving copies of the Atlas Major are bound in what might be termed as Standard bindings, in other words, uniform cream-coloured vellum with gilt tooling and lettering. Wealthy clients for the atlas could commission a binder to bind their sets in morocco or even velvet, embellished with their crests of other decorative devices. Such bindings were carried out by the celebrated binder Albert Magnus, who flourished in Amsterdam from the 1660s to 1680. As it appears that Joan Blaeu had no bindery on his premises, it is very likely that Magnus also bound copies in the standard binding.
Colour was also a very important consideration. Although the atlas was published in black and white, and could be bought so (without hand colouring) many clients buying the atlas for display in their houses proffered their copies illuminated with rich hand colouring and sometime with gold high lightening. This of course was considerably more expensive, and there were in Amsterdam at the time artists who carried out such work. One of these was Dirk Janszoon van Santen who coloured and gilded maps and atlases to order, examples of which have survived and may be seen in institutional collections.
Blaeus atlas was the most expensive printed book in the 17th century. Blaeus catalogue of 1670, his Catalogue des Atlas, Theatre des Citez, quoted prices for the 12 volume French Text edition of the atlas at fl. 450 for a coloured set, and fl. 350 for a black and white set. This is the equivalent of paying around $70,000 today (although to purchase today at auction could be well over $250,000)

The original 11 volumes of Atlas Major contained the following contents:
v 1. Arctica --Europa, liber 1-2:. Norvegia. Dania. Sleswic
v. 2. Europa, liber 3-7: Suecia. Russia. Polonia. Regiones orientales ultra Germaniam circa Danubium. Graecia
v. 3. Europa, liber 8: Germania
v. 4. Europa, liber 9-10: Belgica regia
v. 5. Europa, liber 11: Anglia
v. 6. Europa, liber 12-13: Scotia. Hibernia
v. 7. Europa, liber 14-15: Gallia. Helvetia
v. 8. Europa, liber 16: Italia
v. 9. Europa, liber 17: Hispania. Africa
v. 10. Asia
v. 11. America.

Blaeu, Joan 1596-1673
At the beginning of the seventeenth century Amsterdam was becoming one of the wealthiest trading cities in Europe, the base of the Dutch East India Company and a center of banking and the diamond trade, its people noted for their intellectual skills and splendid craftsmanship.
At this propitious time in the history of the Northern Provinces, Willem Janszoon Blaeu, who was born at Alkmaar in 1571 and trained in astronomy and the sciences by Tycho Brahe, the celebrated Danish astronomer, founded a business in Amsterdam in 1599 as a globe and instrument maker. It was not long before the business expanded, publishing maps, topographical works and books of sea charts as well as constructing globes. His most notable early work was a map of Holland (1604), a fine World Map (1605-06) and Het Licht der Zeevaerdt (The Light of Navigation), a marine atlas, which went through many editions in different languages and under a variety of titles. At the same time Blaeu was planning a major atlas intended to include the most up-to-date maps of the whole of the known world but progress on so vast a project was slow and not until he bought between 30 and 40 plates of the Mercator Atlas from Jodocus Hondius II to add to his own collection was he able to publish, in 1630, a 60-map volume with the title Atlantis Appendix. It was another five years before the first two volumes of his planned world atlas, Atlas Novus or the Theatrum Orbis Terrarum were issued. About this time he was appointed Hydrographer to the East India Company.
In 1638 Blaeu died and the business passed into the hands of his sons, Joan and Cornelis, who continued and expanded their father\'s ambitious plans. After the death of Cornelis, Joan directed the work alone and the whole series of 6 volumes was eventually completed about 1655. As soon as it was finished he began the preparation of the even larger work, the Atlas Major, which reached publication in 1662 in II volumes (later editions in 9-12 volumes) and contained nearly 6oo double-page maps and 3,000 pages of text. This was, and indeed remains, the most magnificent work of its kind ever produced; perhaps its geographical content was not as up-to-date or as accurate as its author could have wished, but any deficiencies in that direction were more than compensated for by the fine engraving and colouring, the elaborate cartouches and pictorial and heraldic detail and especially the splendid calligraphy.
In 1672 a disastrous fire destroyed Blaeu\'s printing house in the Gravenstraat and a year afterwards Joan Blaeu died. The firm\'s surviving stocks of plates and maps were gradually dispersed, some of the plates being bought by F. de Wit and Schenk and Valck, before final closure in about 1695.
It ought to be mentioned here that there is often confusion between the elder Blaeu and his rival Jan Jansson (Johannes Janssonius). Up to about 1619 Blaeu often signed his works Guilielmus Janssonius or Willems Jans Zoon but after that time he seems to have decided on Guilielmus or G. Blaeu.

Please note all items auctioned are genuine, we do not sell reproductions. A Certificate of Authenticity (COA) can be issued on request.