USA #158 STAMP NEW YORK E. BUTTERICK & CO PUBLISHERS DESIGNERS AD COVER (1876)

USA Scott #158 stamp with indistinct cancel on illustrated advertising cover for E. Butterick & Company Publishers Designers of Fashions and Pattern Manufacturers. Includes two letter sheets dated June 18th and June 24th, 1876, hard to make out yet seems to be business related matters.

According to Wikipedia: (more at site) The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news.[1] In the spring of 1867, E. Butterick and Co. began publishing Ladies Quarterly of Broadway Fashions. In 1868, the monthly magazine The Metropolitan began publication. Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order.[2][3]

In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns[4] and discussed fashion and fabrics, including advice for home sewists.[5]

By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and Canada. In 1903, the company built the Butterick Building at Spring Street and MacDougal Street (now Sixth Avenue) in Manhattan.[1] The building, which still stands, is 16 stories tall and has an additional two stories underground.[6] Parts of the building interior were designed by Louis Tiffany, and it housed the second largest printing plant in the world (second only to the Government Printing Office in Washington, D.C.).[7]

In 1926, S.R. Latshaw was president of the Butterick Publishing Co.[8]

One of Butterick's subsidiary companies was the Ridgway Company, which they purchased in 1909 and published the pulp magazines Romance, Everybody's Magazine and Adventure.[9]

Sent 1876 (stamp damaged), opened fairly cleanly at  right, much toning around stamp, some general wear & toning. Fair-Fine condition.

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