A superb and rare photo of the Volkswagen Beetle , and in Germany known as the Volkswagen Käfer ( VW
Bug in English).
The
Volkswagen Beetle, officially
known as the type 1, and originally called in German ‘Käfer’, is an economy car
produced by the German auto maker Volkswagen (VW) from 1938 until 2003.
Although the names "Beetle" and "Bug" were quickly adopted
by the public, it was not until August 1967 that VW itself began using the name
Beetle in marketing materials in the US.
In most countries the Beetle is known as either the "Type I" or as
the 1100, 1200, 1300, 1500, or 1600 which had been the names under which the
vehicle was marketed in Europe; the numbers denoted the vehicle's approximate engine size in cubic centimetres.
In 1998, many years after the original model had been dropped from the lineup
in most of the world (production continued in Mexico
until 2003), VW introduced the "New Beetle" (built on a Volkswagen
Golf Mk4 platform) which bore a cosmetic resemblance to the original. Starting
in 1931, Ferdinand Porsche and Zündapp developed the "Auto für
Jedermann" (car for the everyman). This was the first time the name
"Volkswagen" was used. Porsche already preferred the flat-4 cylinder
engine, but Zündapp used a watercooled 5-cylinder radial engine. In 1932, three
prototypes were running. All of those cars were lost during the war, the last
in a bombing raid over Stuttgart in 1945.
In 1933, Adolf Hitler gave
the order to Ferdinand Porsche to develope a "Volks-Wagen" (the name
means "people's car" in German, in which it is pronounced, a basic
vehicle that should be capable of transporting two adults and three children at
a speed of 100 km/h (62 mph). The People's Car would be made available to citizens of the Third
Reich through a savings scheme at 990 Reichsmark, about the price of a small
motorcycle at the time (an average income being around 32RM/week). Erwin
Komenda, Porsche's chief designer, was responsible for the design and styling
of the car. Production only became financially viable, however, when it was
backed by the Third Reich. War broke out before the large-scale production of
the "People's Car" could commence, and manufacturing capacity was
shifted to producing military vehicles. Production of civilian VW automobiles
did not start until after the post-war occupation began. Initially called the
Porsche 60 by Ferdinand Porsche, it was officially named the KdF-Wagen when the
project was launched. The name refers to Kraft durch Freude (Strength Through
Joy), the official leisure organization in the Third Reich. It was later known
as the Type 1, but became more commonly known as the Beetle after World War II.
Prototypes appeared from 1931 onwards. Much of the Beetle's design was inspired
by the advanced Tatra cars of Hans Ledwinka, particularly the T97. This car
also had a streamlined body and a rear-mounted 4 cylinder horizontally-opposed
air-cooled engine. The Tatra V570, a prototype for a smaller car, also shows
quite a resemblance to the later Volkswagens. Tatra launched a lawsuit, but
this was stopped when Germany invaded Czechoslovakia. At the same time, Tatra was forced to stop producing the T97. The
matter was re-opened after WW2 and in 1961 Volkswagen paid Tatra 3,000,000
Deutsche Marks in compensation. These damages meant that Volkswagen had little
money for the development of new models and the Beetle's production life was
necessarily extended. In occupied Germany,
the Allies followed the Morgenthau plan to remove all German war potential by
complete or partial pastoralization. As part of this, in the Industrial plans
for Germany, the rules for which industry Germany
was to be allowed to retain were set out. German car production was set at a
maximum of 10% of the 1936 car production numbers. The Volkswagen factory at Wolfsburg
was handed over by the Americans to British control in 1945; it was to be
dismantled and shipped to Britain.
Thankfully for Volkswagen, no British car manufacturer was interested in the factory;
"the vehicle does not meet the fundamental technical requirement of a
motor-car ... it is quite unattractive to the average buyer ... To build the
car commercially would be a completely uneconomic enterprise." The factory
survived by producing cars for the British Army instead. The re-opening of the
factory is largely accredited to British Army officer Major Ivan Hirst
(1916–2000). Hirst was ordered to take control of the heavily bombed factory,
which the Americans had captured. His first task was to remove an unexploded
bomb which had fallen through the roof and lodged itself between some pieces of
irreplaceable production equipment; if the bomb had exploded, the Beetle's fate
would have been sealed. Hirst persuaded the British military to order 20,000 of
the cars, and by 1946 the factory was producing 1,000 cars a month. During this
period the car and its town changed their Nazi-era names to Volkswagen
(people's car) and Wolfsburg, respectively. The first 1,785 Beetles were made in a factory near Wolfsburg
in 1945. Following the Army-led restart of production, Heinz Nordhoff was
appointed director of the Volkswagen factory, under whom production increased
dramatically over the following decade, with the one-millionth car coming off
the assembly line by 1955.
You
can always contact us for more Volkswagen and other automotive photos!
This
is a very nice and very rare non original photo that reflects a wonderful era of Volkswagen
‘s automotive history in a wonderful way. This is your rare chance to
own this photo, therefore it is printed in a nice large format of ca.
8" x 12" (ca. 20 x 30 cm). It
makes it perfectly suitable for framing.
Shipping costs will only be $ 7.00 regardless of how many photos you
buy. For 5 or more photos, shipping is free!
(Note: A. Herl, Inc. does not appear on
photo, for ebay purposes only)
No copyright
expressed or implied. Sold as collectable item only. We are clearing out our
archives that we have gathered from various sources.
All items always sent well
protected in PVC clear files and board backed
envelopes.
We have
photographs that came from professional collections and/or were bought from the
original photographer or press studio! They are all of professional and
excellent quality.
After many decades
of professionally collecting photographs and posters we are clearing out our
archives. They make the perfect gift and are perfectly suited for framing. They
will look gorgeous unframed and will be a true asset nicely framed with a
border. They are a gorgeous and great asset in every home, workshop, workplace,
restaurant, bar or club!
First come -
first served. And you can always contact us for your requests. Please ask any
questions before the auction ends.