A superb and rare photo of the Porsche 356 Gmund Coupe of 1949 . This image was taken as part of the introduction campaign of the 1949 model year. The Porsche 356 Gmund Coupe was named after the location where it was fabricated, in the Austrian town of Gmund.

The Porsche 356 was the company's first production automobile. It was a lightweight and nimble handling rear-engine rear-wheel-drive 2 door sports car available in hardtop and convertible configurations. Design innovations continued during the years of manufacture, contributing to its motorsports success and popularity. Production started in 1948 at Gmünd, Austria where approximately 50 cars were built. In 1950 the factory relocated to Zuffenhausen, Germany and general production of the 356 continued until April 1965, well after the replacement model 911 made its debut in autumn 1963.

Before the German invasion of Poland, Porsche designed and built three Type 64 cars for a Berlin to Rome race in 1939 that was never run, then in 1948 the mid-engine tubular chassis 356 prototype called "No. 1". This has led to some debate as to the "first" Porsche automobile, but the 356 is considered by Porsche to be its first production model. The 356 was created by Ferdinand "Ferry" Porsche (son of Dr. Ing. Ferdinand Porsche, founder of the company). Like its ancestor, the Volkswagen Beetle (which Ferdinand Porsche senior had designed), the 356 was a four-cylinder, air-cooled, rear-engine, rear-wheel-drive car utilizing unitized pan and body construction. While the 356's body was an original design by Porsche employee Erwin Komenda, its mechanicals (including engine, suspension and chassis) were derived from the Volkswagen. The first 356, was roadcertified in Austria on June 8, 1948, and used many Volkswagen parts for manufacturing economy. Porsche quickly re-engineered and refined the car with a focus on performance. By the late 50's many fewer parts were shared in common between Volkswagen and Porsche. The early 356 automobile bodies produced at Gmünd, Austria were handcrafted in aluminum, but when production moved to Zuffenhausen, Germany in 1950, models produced there were steel-bodied. Little noticed at its inception, the first 356s sold primarily in Austria and Germany. From the first prototype in 1948, it took Porsche about two years to manufacture the first 50 automobiles. By the early 1950s the 356 had gained some renown among enthusiasts on both sides of the Atlantic for its aerodynamics, handling, and excellent build quality. It was common for owners to race the car as well as drive it on the street. Increasing success with its racing and road cars brought Porsche orders for over 10,000 units in 1964, and when 356 production ended in 1965 approximately 76,000 had been produced. The basic design of the 356 remained the same throughout its lifespan, with evolutionary, functional improvements rather than yearly superficial styling changes. Nevertheless a variety of models in both coupe and convertible forms were produced from 1948 through 1965. Cabriolets (convertibles) were offered from the start, and in the early 1950's sometimes comprised over 50% of total production. One of the most desirable collector models is the 356 "Speedster," introduced in late 1954 after Max Hoffman, the sole US importer of Porsches, advised the company that a lower-cost, open-top version could sell well in the American market. With its low, raked windshield (which could be removed for weekend racing), bucket seats and minimal folding top, the Speedster was an instant hit, especially in Southern California. Production of the Speedster peaked at 1,171 cars in 1957 and then started to decline. It was replaced in late 1958 by the "Convertible D" model. It featured a taller, more practical windshield, glass side windows and more comfortable seats. The following year the 356B "Roadster" convertible replaced the D model but the sports car market's love affair with top-down motoring was fading; soft-top 356 model sales declined significantly in the early 60s. To distinguish among the major revisions of the model, 356's are generally classified into a few major groups. 356 coupes and "cabriolets" (soft-top) built through 1954 are readily identifiable by their split (1948 to 1952) or bent (center-creased, 1953 to 1954) windshields. In 1955, with numerous small but significant changes, the 356A was introduced. Its internal factory designation, "Type 1," gave rise to its nickname "T1" among enthusiasts. In early 1957 a second revision of the 356A was produced, known as Type 2 (or T2). In late 1959 more significant styling and technical refinements gave rise to the 356B (a T5 body type). The mid 1962 356B model was changed to the T6 body type (twin deck lid grilles, an external fuel filler in the right front fender and larger windows). A unique "Karmann Hardtop" or "Notchback" 356B model (1961 to 1962) was essentially a cabriolet body with the optional steel cabriolet hardtop welded in place. The last revision of the 356 was the 356C which was introduced for the 1964 model year. It featured disc brakes as well as an option for the most powerful pushrod engine Porsche had ever produced, the 95 hp (71 kW) "SC." 356 production peaked at 14,151 cars in 1964, the year that its successor, the new 911, was introduced to the US market (it was introduced slightly earlier in Europe). The company continued to sell the 356C in North America through 1965 as demand for the model remained quite strong in the early days of the 911. The last ten 356's (cabriolets) were assembled for the Dutch police force in March 1966 as 1965 models. The 356's four-cylinder pushrod engine was later re-introduced in Porsche's "entry-level" 912 model, offered between 1965 and 1969 in response to customer complaints that the new 911 (at nearly twice the price of the 356) was too expensive. Although in some ways the 912 did reprise the 356's specifications, it would not be accurate to say the 912 was successor to the 356; when the decision was made to replace the 356, the 911 was the only car intended to carry the Porsche name forward. Rather the 912 was an afterthought intended to supply the lower-priced end of the market, which the faster and heavier 911 could not do.

The Porsche 356 has enjoyed much success in rallying, the 24 hours of Le Mans, the Mille Miglia, the Targa Florio, the Carrera Panamericana, as well as a lot of other important car racing events. Several Porsche 356s were stripped down in weight, and were modified in order to have better performance and handling for these races. A few notable examples include the Porsche 356 SL, and the Porsche 356A Carrera GT. In the 1960s Porsche collaborated with Abarth and built the Porsche 356B Carrera GTL Abarth coupé, which enjoyed some success in motor sports.

Professor Ferdinand Porsche initially started the company called "Dr. ing. h. c. F. Porsche GmbH" in 1931, with main offices at Königstrasse in the center of Stuttgart. The company offered motor vehicle development work and consulting, and did not initially build any cars under its own name. One of the first assignments the new company received was from the German government to design a car for the people, a "Volkswagen" in German. The first Porsche, the Porsche 64, was developed in 1939 using many components from the Volkswagen Beetle. After World War II, Ferdinand Porsche's son, Ferry Porsche, decided to build his own car because he could not find an existing car that he would be interested in buying. The first models of what was to become the 356 were built in a small sawmill in Gmünd, Austria and had aluminum bodywork: the modern Porsche company was born. The prototype car was shown to German auto dealers, and when pre-orders reached a set threshold, production was begun. Many regard the 356 as the first Porsche simply because it was the first model sold by the fledgling company. Porsche commissioned Zuffenhausen-based company Reutter Carosseri, which had previously collaborated with Porsche on Volkswagen Beetle prototypes, to produce the 356's steel body. Porsche constructed an assembly plant across the street from Reutter Carosseri; that assembly plant is now known as Porschestrasse. The 356 was road certified in 1948. Not long afterwards, on January 30, 1951, Ferdinand Porsche died from complications following a stroke. In post-war Germany parts were generally in short supply, so the 356 automobile used components from the Volkswagen Beetle including its engine, gearbox, and suspension. The 356, however, had several evolutionary stages, A, B, and C, while in production and many VW parts were replaced by Porsche-made parts. The last 356s were powered by entirely Porsche-designed engines. The sleek bodywork was designed by Erwin Komenda who also had designed the body of the Beetle. Porsche's signature designs have, from the beginning, featured air-cooled rear-engine configurations (like the Beetle), rare for other car manufacturers, but producing automobiles that are very well balanced. In 1964, after some success in motor-racing, namely with the Porsche 550 Spyder, the company launched the Porsche 911 another air-cooled, rear-engined sports car, this time with a 6-cylinder "boxer" engine. The team to lay out the body shell design was led by Ferry Porsche's eldest son, Ferdinand Alexander Porsche (F. A.). The design phase for the 911 caused internal problems with Erwin Komenda who led the body design department until then. F. A. Porsche complained Komenda made changes to the design not being approved by him. Company leader Ferry Porsche took his son's drawings to neighbouring body shell manufacturer Reuter bringing the design to the 1963 state. Reuter's workshop was later acquired by Porsche (so-called Werk II). Afterward Reuter became a seat manufacturer, today known as Keiper-Recaro.

This is a very nice and very rare non period photo that reflects a wonderful era of Porsche ‘s automotive history in a wonderful way.  This is your rare chance to own this photo, therefore it is printed in a nice large format of ca. 8" x 10" (ca. 20 x 27 cm).  It makes it perfectly suitable for framing.

Shipping costs will only be $ 7.00 regardless of how many photos you buy.   For 5 or more photos, shipping is free!

 (Note: A. Herl, Inc. does not appear on photo, for ebay purposes only)

No copyright expressed or implied. Sold as collectable item only. We are clearing out our archives that we have gathered from various sources.

All items always sent well protected in PVC clear files and board backed envelopes.

We have photographs that came from professional collections and/or were bought from the original photographer or press studio! They are all of professional and excellent quality.

After many decades of professionally collecting photographs and posters we are clearing out our archives. They make the perfect gift and are perfectly suited for framing. They will look gorgeous unframed and will be a true asset nicely framed with a border. They are a gorgeous and great asset in every home, workshop, workplace, restaurant, bar or club!

First come - first served. And you can always contact us for your requests. Please ask any questions before the auction ends.