Yet for all its glamour, this matte lipstick feels sublimely comfortable all day long. The creamy formula is enriched with Ruby Powder, an ingredient exclusive to Rimmel London and Kate Moss: it intensifies lip color whilst ensuring a long-wearing result. Yet for all its glamour, this matte lipstick feels sublimely comfortable all day long. The creamy formula is enriched with Ruby Powder, an ingredient exclusive to Rimmel London and Kate Moss: it intensifies lip color whilst ensuring a long-wearing result. The lasting Finish Matte by Kate goes on easily and smoothly.