SUMMARY
Sixty eight volumes from the American Management Association Marketing Series.
First Edition,Publishers' Original Binding
Overall Condition: Very Good
This book weighs 15 KG when packed
UK Postage: £ 4.49
US Postage: £ 79.99
EU Postage: £ 40.99
European Postage: £ 75.99
Asia Postage: £ 159.99
Worldwide Postage: £ 249.99
DESCRIPTION
Sixty-eight volumes from the American Management Association Marketing Series, spanning from number 31-100, missing numbers 45 and 53. Number 81-100 are in green paper wraps, the others are in paper wraps.
The American Management Association is an American non-profit educational membership organisation for the promotion of management based in New York. These volumes are part of their marketing series with volumes on Increasing profits on the Marketing Dollar, Effective Merchandising, Promoting Dealer and Distributor Cooperation, The Marketing Concept: Its Meaning to Management, Building and Marketing a Profitable Product Line, Strengthening the Sales Organisation and other topics within the marketing world.
31-Merchandising Aspects of Packaging
32- Engineering Aspects of Package Development
33-Recent Developments in packaging Progress
34- Problems Under Informative Labelling
35- New Problems of Sales Management
36- Industrial Marketing
37- Sales Costs and Price Policy
38-Palnning the Package
39- Sales Personnel Techniques
40- Efficient Management of the Sales Organisation
41-The Economics of Packaging
42- Changes in Packaging Techniques
43- Marketing Problems in Defence Economy
44- Adjusting Sales Appeals to Defence Conditions, with a folding sheet on the 12 most important 1941 Sales Appeals.
46- Transportation and Routing of Salesmen
47- Wartime Adjustments in Sales Personnel
48-Sales Planning for the Duration-and after
49- Trends in Wartime Selling
50- Operating under Wartime Marketing Restrictions
51- Wartime Adjustments in the Sales Structure
52-Population Shifts and Post-War Markets
53- Finding and Planning the Post-war Sales Structure
54- Rebuilding the Sales Organisation
55-Analysing Post War Market Potentials
56- Charting Sales to the Post War Consumer
57- Selling Enters a New Era
58- Reducing Distribution Costs
59- Determining Markets and Defining Sales Territories
60- Practical Techniques in Sales Selection and Training
61- Sales Compensation Plans
62- New Marketing Horizons
63- Modern Market Research Procedures
64-Organisation Behind the Salesman
65-Aid in Training and Selecting Salesmen
66-Principles and Practices in Sales Compensation
67-Planning the Price Structure
68-Organisting for more Effective Sales Effort
69-Coordingating Markets and Sales Efforts
70-Cost reduction for Sales Management
71-Getting and using market and Business Data
72-New Concepts in Market Management
73- Techniques of Distribution Cost Control
74-The Human Factor in Salesmanship
75- Sharpening Sales Effort Through Market Research
76- Revitalising Your Sales Force
77-economic Factors in Market Planning
78- Performance Rating and Job Analysis for Sales Personnel
79-Stepping Up the Salesman's Effectiveness
80-Effective Merchandising
81-Esentials of Successful Sales Management
82- How Management is meeting changed marketing conditions
83- Changing Patterns in Distribution
84-Rating and Developing the Sales Force
85-Problems in Developing and launching New Products
86- Policies and Controls for improving Sales Efficiency
87- Streamlining the Sales Management Job
88-Evaluting Sales Training Needs and Methods
89-Markets and Marketing Techniques
90- The Sales Department Looks at Costs
91-Blueprint for and Effective Marketing Program
92-Selling Costs and Market Potential
93- Making Better Use of the Human Factor in Selling
94-Broadening the Sales Department's Role
95-Guides to Strengthening the Sales Effort
96-Broadening Horizons in Marketing
97-Strengthening the Sales Organisation
98- Building and Marketing a Profitable Product Line
99-The Marketing Concept
100- Increasing Profits on the Marketing Dollar
With a slip stating that the enclosed divisional publications are sent to you as a member service of the American Management Association.
CONDITION
All are in the original paper wraps. Externally, generally smart with the front wrap torn to the tail of no. 31 and numbers 39, 52, 60, and 70 the wraps are separate but present. The wraps are loosening to 74. Each volume has a stamp to the front wrap and inscriptions to the top corner. Internally, firmly bound with generally bright and clean pages.
Overall Condition: Very Good
GLOSSARY OF TERMS
Overall Condition
(Dustwrapper condition rating is shown after that for the book itself, where a dustwrapper is present)
Fine - Very well preserved copy showing very little wear
Very Good Indeed - Only one or two minor faults, really a very attractive copy
Very Good - Quite a wide term meaning no major faults but probably several smaller ones
often expected given the age of the book, but still a respectable copy
Good - Meaning not very good. Some more serious faults as will
be described in the condition report under 'condition'
Good Only - Meaning one or more faults that could really do with repair
Fair - As with good only above but with other faults
leaving a compromised copy even after repair
Poor - Really bad and possibly seriously incomplete.
We only sell books in this condition where their rarity or value makes them
attractive none the less. Major defects will be described.
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