This book reveals a startlingly simple, intuitive, and universal process that will bring sustained, lasting, and measurable success to any organisation. Features: A book for companies in any stage of the business life cycle. Early struggle, white water, treadmill, big rut, death rattle -- these are stages that every company will go through. No matter where a company fits on the author's evolutionary path, this book will enable managers to restore equilibrium, reignite confidence, and move the company forward to unprecedented growth; Combines market positioning and management analysis. The author uses case studies, action points, and penetrating insights to illuminate the path to success; Highly experienced entrepreneur and consultant. A leading advisor to large and small businesses around the world, the author has launched and managed over forty businesses.