There is a new interest in the first slant, with a recent very
good book by leading culinary commentator James Villas entitled `Crazy for
Casseroles' and an artfully done book on comfort foods, `Lost Recipes' by
Marian Cunningham. But, this is hardly a hot topic like low carbs and fast
cooking. In fact, the collection of recipes in this book is so basic that a
final edit could have framed the recipes in the book in at least three
different directions, toward comfort food, fast preparation dishes, and `family
style' eating. In fact, the book reminds me of a story told about an
information science book of about 20 years ago where it was claimed that at the
last minute, in the light of the fast rise of object oriented programming and
design, the author did a global change to the text with his word processor to
change all occurrences of `procedure' and `subroutine' to `object'. It would
not be hard to do a similar operation on this book with practically no harm
done to the presentation or relevance of the recipes. This impression is
reinforced by the fact that many of the `potluck' iconed sidebars have notes
which have little or nothing to do with transporting the dish to your neighbor
or the local parish.
The second slant of this book is the personality and product line
of the author, Emeril Lagasse. Emeril is probably as little liked by foodie
types as he is liked by the occasional food show viewer who treats `Emeril
Live' as just a different flavor of reality show which is what it is. The great
irony of the Food Network programming is that the greatest success in their
shows and book publishing goes to culinary educators Alton Brown and Rachael
Ray, while mainstream restaurateur culinary critics give Emeril's shows.
Emeril's personality and marketing angles pervade the book. Every third recipe
seems to include one of his products, primarily his spice mix, `Essence' as an
ingredient. The locations and means of reaching his restaurants are in the back
of his book. The web site addresses of all his commercial connections from the
Food Network to All Clad to B& G foods are also in the back of the book.
But, the most pervasive presence is Emeril's quite familiar persona in the
introduction to each recipe.
Emeril's theme, encapsulated in his trademark exclamations, `Bam',
`Kick it up a notch', `Gaaaarlic' and `Pork Fat Rules' is that his cooking
takes traditional recipes and improves on them. This is dramatically different
from the mantra of almost every other food writer today, where the holy of
holies is fresh local ingredients. In a sense, I really respect Emeril for not
beating this horse any more than it already has, and for touting his claims
that he is presenting improved versions of comfort food classics.