Rare 1940s Vintage Framed Pepsodent Toothpaste Advert

NOTE 2 matching framed adverts are being sold separately at this time, although originally hung together.

Each advert may suit different buyers, which is why this has been done. See other item listed for sale at the same time.

BACKGROUND

Pepsodent toothpaste originated in the US in 1915, with the company being acquired by Unilever in 1944. It was a very popular brand in the UK for the next decade, with a strong advertising campaign. Pepsodent is still on sale but lags behind brands such as Colgate and Crest. It is a brand that will have a nostalgic feeling for older buyers.

THIS ITEM

SUBJECT: The colour image of the female is one of the more glamorous images used in Pepsodent’s advertising in the 1940s.

It has not been possible to locate another example of this specific advert online, although many other colour and monochrome adverts can be found.

The blond female featured has a hairstyle typical of the 1940s. She is wearing a black camisole type to with what appear to be pink lilies on the left shoulder.

MEASUREMENTS

External black frame Height 39cm Width 28.5cm Depth 2cm

Advert as shown within the frame and border (the frame has not been opened so the exact size of the advert within is unknown): Height 27cm Width 18cm

White border Height 37cm Width 27cm

MATERIALS

The black frame is an old design, thought to be the type produced in the past by Nielsen frames. Please examine the photos for the details.

The front of the frame appears to be matt acrylic.

The reverse of the frame is as seen - further measurements can be be provided on request.

CONDITION

Overall good condition - see photos. There appears to be a few water stains on the back of the frame but this does not appear to have affected the front image.

COLLECTION ONLY 5 minutes from Balham station London - direct trains from Clapham Junction take approx 6 minutes & Balham is also on the Northern line underground.

Pick up is from a secure staffed reception area for safety and security