L'Oreal Colour Riche Hydrating Ruby Flame Lipstick, L'Oreal Colour Riche Hydrating Ruby Flame Lipstick, Hydrating creamy lipstick. Indulge in richness beyond compare with L'Oreal Paris Lipstick from Colour Riche. Colour Riche Lipstick contains nourishing ingredients like Omega 3 and Vitamin E, plus the lipstick is enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of gorgeous satin shades from bold to nearly nude, Colour Riche Lipstick offers a lip color that's perfect for every look and any occasion. Rich color, hydrating lipstick With Omega 3, Vitamin E and Argan Oil Keeps lips soft, smooth and supple Creamy satin color Apply starting in the center of your upper lip.