James Heddon and Sons Antique Lure Makers 1902 - Current/EBSCO
Much can be said as to how Heddon the giant fishing lure company survived, adapted, and changed the fishing lure industry forever. In essence James Heddon a humble man who was initially a Bee Keeper living in Dowagiac Michigan, whose roots were in England had an idea and executed a plan in an industry which was ripe for change. Though James Heddon alone was not solely responsible for the success of his antique lure empire by any means. With the help and leadership of his sons William and Charles who was a sales mastermind. Heddon and Sons along with great inventors on the staff such as William Stolley, Heddon would revolutionize the fishing tackle industry, and certainly our hobby of collecting old and antique fishing lures forever.