The sports fashion brand kappa was founded in 1967 in Turin (Italy). In the 1970s, the owner of kappa decided to design a new logo for his company. He attached particular importance to incorporating human traits into the logo. Then, more or less by accident, during a photo shoot, a shot was taken of two models sitting back to back recovering from the stress of the studio. Today this logo symbolizes the mutual fairness and recognition of men and women in sport and in everyday challenges. As a sports fashion brand that operates worldwide, kappa is committed to this positive attitude, which is associated with the slogan "Stay sporty" or "Stay sporty". "Be a good sport" is communicated. At the end of the 1970s, the time for sponsorship began and kappa reacted quickly. For Juventus Turin, kappa becomes the first ever sponsor of an Italian football team. Technical sponsorships soon followed for other successful clubs: AC Milan, FC Barcelona, ​​AS Roma and Ajax Amsterdam - all winners of the most important club cups in Europe. In 1981 kappa became one of the main sponsors of the New York Marathon, and in 1983 a 10-year liaison began with the US track and field athlete, at the 1984 Olympic Games in Los Angeles and 1988 in Seoul and at the 1986 and 1990 Goodwill Games in Moscow and Seattle fought for glory in kappa clothing and shoes. Top athletes such as Carl Lewis, Edwin Moses, Florence Griffith-Joyner and Jackie Joyner-Kersee won numerous medals. In 1995, the brand underwent a relaunch, whereby the basic sports-authentic orientation remained the same - this is how the national teams from Jamaica and South Africa as well as other top European teams such as AS Monaco joined the kappa family. Fashionable trends from the homeland of Italy also flowed into the sports collections. As early as 2000, kappa was the first sports fashion brand to develop a form-fitting football shirt, which caused a sensation for the first time at the 2000 European Championships, when it was used by the Italian national team with the slogan "Stop Stopping". The idea behind this was that the players could no longer be held on to their jerseys so easily by the opponent, or a hold on the shirt is easier for the referee to detect. In the second place, of course, the special functional and design aspects of the body-hugging cut played a major role, which over the course of the partnership with the various national and club teams have been continuously developed. After the various stages of evolution of the jersey with the descriptive name "Kool Kombat", this item is now one of the most sought-after collector's items among fans.