Under Armor is an American sporting goods manufacturer headquartered in Baltimore. Originally developed purely as a brand for martial arts clothing and thermal sports underwear under jerseys, in sports such as baseball and basketball, and for shoulder pads (American football, ice hockey, lacrosse, etc.), Under Armor now also offers normal T-shirts, pants, shoes and Caps. Under Armor led the market in developing body-hugging and temperature-regulating clothing, which Nike quickly imitated with Dri-FIT Pro and Reebok with its NFL gear line. In June 2006, Under Armor launched an advertising campaign in the United States for cleats with the slogan “Click-Clack”. Many soldiers currently deployed to Iraq and Afghanistan use Under Armor underwear to regulate their body temperature in hot climates. The company was founded in 1996 by Kevin Plank in the basement of his grandmother's home in Washington, DC. Plank, then 23, was a college football player and found his team's clothing inadequate. With starting capital of $17,000, which he earned as a flower delivery person during his studies, he developed a functional shirt and founded Under Armour.