Arthur Sarnoff (1912 – 2000 ) was an American artist and illustrator. Sarnoff was born in Brooklyn, New York, in 1912. He studied at the Industrial School and the Grand Central School of Art in New York City.^[1][2] He was a member of the Society of Illustrators and exhibited widely including the National Academy of Design.

Sarnoff was a student of John Clymer and Andrew Wyeth. His portfolio includes extensive commercial work for weekly magazines and his art appeared in a variety of advertising campaigns. Sarnoff provided illustrations for McCall's, American Weekly, Collier's, Woman's Home Companion, Redbook, The American Magazine, Cosmopolitan, Esquire, and Good Housekeeping.

His work was whimsical and engaging and relied heavily upon themes of Americana and slapstick humour. One of his paintings, "The Hustler", was one of the best-selling prints of the 1950s. He was also known to have painted portraits of famous individuals such as Bob Hope and John F. Kennedy.

Sarnoff usually signed art using his full name, or "Sarnoff", or just "AS."