The sports fashion brand kappa was founded in Turin (Italy) in 1967. In the 1970s, the owner of kappa decided to design a new logo for his company. He attached particular importance to incorporating human traits into the logo. More or less by chance, during a photo shoot, a picture was taken of two models sitting back to back, recovering from the stress of the studio. Today, this logo symbolizes the mutual fairness and recognition of men and women in sport and in everyday challenges. As a global sports fashion brand, kappa is committed to this positive attitude, which is embodied in the slogan “Stay sporty” or “Be a good sport” is communicated. The sponsorship era began at the end of the 1970s and kappa reacted quickly. For Juventus Turin, kappa becomes the first ever sponsor of an Italian football team. Technical sponsorships for other successful clubs soon followed: AC Milan, FC Barcelona, ​​AS Roma and Ajax Amsterdam - all of them winners of the most important club cups in Europe. In 1981, kappa became one of the main sponsors of the New York Marathon, and in 1983 a 10-year liaison with the US track and field athlete began, which took place at the 1984 Olympic Games in Los Angeles and 1988 in Seoul and at the Goodwill Games in 1986 and 1990 in Moscow and Seattle fought for fame and honor in kappa clothing and shoes. Top athletes such as Carl Lewis, Edwin Moses, Florence Griffith-Joyner and Jackie Joyner-Kersee won numerous medals. In 1995, the brand underwent a relaunch, whereby the basic sports-authentic orientation remained - the national teams from Jamaica and South Africa as well as other top European teams such as AS Monaco joined the kappa family. Fashion trends from Italy's home country also flowed into the sports collections. kappa was the first sports fashion brand to develop a body-hugging football jersey back in 2000, which caused a sensation for the first time at the 2000 European Championships when it was used by the Italian national team with the slogan “Stop Stopping”. The idea behind this was that the players could no longer be held on to their jerseys so easily by the opponent. holding on to the jersey is easier for the referee to recognize. Secondarily, of course, the special functional and design aspects of the body-hugging cut played a major role, which developed over the course of the Partnerships with the various national and club teams have been continually developed. After the various stages of evolution of the jersey with the significant name “Kool Kombat”, this item is now one of the most sought-after collector's items among fans.