Moonlight Lure History
An Excerpt Taken from the #11 Moonlight Bait and Novelty Works.
"From the beginning we have always worked with a keen appreciation of the peculiarities o f fishing. A careful study of the needs of fisherman has convinced us that only specially designed and carefully constructed lures could hope to be successful." "One who has never used our Luminous Lures at night has missed much of the pleasure of fishing. The old saying was, "If your business interferes with fishing, quit your business." you do not have to quit either; buy one of our "Moonlight" brand Luminous Lures and Fish every evening." "There is an indescribable thrill and sensation about night fishing that makes the blood tingle, and if you have never experienced that thrill with our "Moonlight" Brand Baits, Brother, you have never fished." "There is nothing new under the sun, but strange things are seen at night."