Clairol Natural Instincts Demi-Permanent Hair Color Creme, 6.5G Lightest Golden Brown, 1 Application, Hair Dye. Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crame formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes. Available in 37 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you.