Not just a crawfish imitation but a tool for your crankin' arsenal. Each Bill Norman Magnet is precisely painted to meet specific fishing situations from the molting crawfish to the cajun craw. Every one of these lures is painted with Sunshine Gel-Coat with a lifetime guarantee. In addition, it suspends when stopped to perfectly match the stop and go action of a crawfish. One last word on the Magnet, if you consider yourself a serious smallmouth fisherman this is a must-have crankbait.