The Adweek Copywriting Handbook

by Joseph Sugarman

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Publisher Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author Biography

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

Details

  • ISBN 0470051248
  • ISBN-13 9780470051245
  • Title The Adweek Copywriting Handbook
  • Author Joseph Sugarman
  • Format Paperback
  • Year 2007
  • Pages 368
  • Edition 1st
  • Publisher John Wiley & Sons Inc
GE_Item_ID:137292540;

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