HOLIDAY INN Coloring Book - 1970 with box of 6 crayons Johnny Holiday Hotel NOS

Coloring book, copyright 1970 by Holiday Press - Stock No. 3-471.

6 crayons in box, copyright 1969 by Holiday Inns, Inc - Stock No. 3-428.

These are new and unused.  (NOS - new, old stock.)  Some of the crayons have discolored surface from age.

Book is 8.5" x 11" with 12 pages.

Holiday Inn company offered its stock publicly in 1967 to generate capital for the chain's continuing expansion,  mandating its properties be
standardized, clean, predictable, family-friendly, and readily accessible to road travellers.

Branded as "The Worlds's Innkeeper", the chain put considerable financial pressure on traditional motels and hotels,
setting the standard for competitors.  By June 1972 there were over 1,400 Holiday Inns worldwide.