Manufacturer's Description
Diesel has long been a leading pioneer in denim and casual fashion,
known for moving outside and ahead of trends in its industry. Renzo
Rosso created the Diesel brand in 1978, choosing the name because it is
easy to understand, pronounced the same way around the world, and has a
rugged feel about it; at that time, diesel was also considered an
"alternative energy" so it was representative of an alternative taste in
casual wear. While always retaining its DNA, in recent years Diesel has
evolved into the world of premium casual wear, becoming a true
alternative to the established luxury market. Diesel thrives on change:
it produces no less than 3,000 new products each season and each one
derives from a process of enormous creative freedom, thus ensuring
constant innovation.