Obviously Awesome : How to Nail Product Positioning So Customers Get It, Buy It, Love It, Paperback by Dunford, April, ISBN 1999023005, ISBN-13 9781999023003, Brand New, Free shipping in the US

You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.