1995 Porsche ‘INTERNAL’ Sales Reference Book / Brochure

Original “Product Knowledge Workbook”

for use by Sales Representatives of Porsche Dealerships

 

This 120-page Self-Study Course Product Knowledge Manual gives all kinds of information about the history, marketing, selling, advertising, in addition to information on each model car (993, 928, and 968) for the 1995 model year. 

It was only printed for internal use, therefore, only printed in a very small run of copies. 

 

It was distributed to dealerships for their salespeople to use and understand the Porsche cars from an in-depth perspective. 

The manual is designed to help the Salesperson learn and enable him/her to present the many features which the 993, 928, and 968 offer.

 

There is many illustrations, charts, numbers, figures, and pictures to complement the reading and discussion.  The entire book is in black and white.

 

Chapters include:

           

1. How to use the Porsche Sales Reference Guide
2. History and Heritage
3. Marketing and the Customer
4. The Selling Process
5. Advertising
6. 911 Series
7. 928 GTS
8. 968
9. The competition

 

 

There are tests at the end of each section that have space for the salesperson to enter their answers.  The first two questions of the first test have been filled out.  All other tests are blank.

 

 

Condition:      The book has some scratches and creases on the covers. 

                        The first two questions of the first test have been filled out, otherwise in good shape. 

 

Dimensions:   It is approx. 8.5” x 11” in size and has 120 pages

 

 

 

Please see my other Porsche brochures