Strategic Marketing Management in Asia : Case Studies and Lessons Across Industries, Hardcover by Andaleeb, Syed Saad (EDT); Hasan, Khalid (EDT); Prabhu, Jaideep (FRW), ISBN 1786357461, ISBN-13 9781786357465, Like New Used, Free shipping in the US

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.