What It Is

Shades EQ Gloss is a vegan Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color.

Don’t just color, repair!* Redken Shades EQ Bonder Inside is a vegan all-in-one hair toner by Shades EQ that tones and repairs* in 1 step with no additive needed! This groundbreaking innovation helps repair weak bonds during color services and protects more than the leading bonding additive** for a stronger hair fiber*. Formulated with Triple Acid Complex, which is made of bonding actives and antioxidants that help repair* weak bonds.

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside

What It Does

• Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair

• Tone pre-lightened or highlighted hair

• Refresh and renew faded mid-shaft and ends

• Restore color to highlights

• Correct uneven, brassy, or overly vibrant

• This liquid, acidic, demi permanent hair toner is an all-in-one product that tones and repairs* in 1 step

• Its Triple Acid Complex helps reduce residual alkalinity that occurs during an alkaline lightening service

• Your favorite acidic gloss results with intense shine and ultra-conditioning for long-lasting results and a healthy-looking & feeling hair

*vs. without Shades EQ Bonder Inside

What Else You Need To Know

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi

Permanent Haircolor in the United States

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.

Shades EQ provides the industry's best true violet acidic toner!

• The best-selling 09V is every stylist's must-have.

• The same toning results as Shades EQ gloss with added strength and repair*!

• For All Hair Type & Textures – improves curl definition

• Shades EQ’s patent pending acidic liquid technology, infused with Bonder Inside for added strength.

• Formulated with Triple Acid Complex:

       1. Citric Acid: Bonding Active

       2. Taurine: Bonding Active

       3. Erythorbic Acid: Antioxidant

*vs. without Shades EQ Bonder Inside

**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside