Loreal Majirel High Lift Neutral. High Lift offers a wide range of blonde shades. Enriched with Ionène G™ and Incell™ technology, the formula helps take care of the hair fibre providing silky soft feeling hair with up to 4.5 levels of lift. The new iridescent colourant used for the first time in L’oreal products, Icium+, helps deliver shimmering icy cool results