What You Get:
A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).
- Choosing an eCommerce CMS
- Choosing and configuring site search for SEO
- Configuring and optimising product categories
- Product filters for SEO
- Inventory management
- Analytics and measurability
- Marketing and 'wowing' your customers
- . and much more!
Course Curriculum
- Choosing an eCommerce CMS: which one is right for you?
- Choosing and optimising internal site search for SEO
- How to properly configure and optimise product categories
- How to properly set up product filters for SEO
- Menus and navigation
- Inventory management
- Product pages (PDP)
- Product recommendations and UGC
- Internal linking structures and merchandising
- Analytics and measurability
- Marketing and 'wowing' your customers
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