These 13 advertising pages are by Japan Air Lines (JAL).
1st ad (1966) shows a JAL stewardess. She is laughing while holding her hand up to her mouth. Ad text starts “Say something funny”
2st ad (1966)has a photo of a Japan Air Lines stewardess in kimono inside a JAL jet. She is handing a man a paper fan. Ad text starts “Take the fan in your left hand” and goes on about the Japan Air Lines hostess and her hospitality.
3rd ad (1967) has a photo of a Japan Air Lines stewardess (hostess) in a kimono. The page is printed to appear torn with a hand-written note about JAL’s flights. Ad text starts “The world’s oldest ‘flight uniform’” and goes on about the kimono, and the hospitality on board.
4th ad (1969) has a photo of a Japanese stewardess (hostess). She is wearing a kimono-style uniform and is showing a male passenger how to hold a pair of chopsticks. There are photos of the Statue of Liberty, London Bridge and the Torii at Itsukushima Shrine in Hiroshima. Ad text starts “enjoy the unique pleasures of Japan. All the way round the world” and goes on about the worldwide service. The advert also states that JAL was the official airline for EXPO ’70, which was held in Osaka.
5th ad (1970) is 2-pages. It has 2 photos of the interior of a Japan Air Lines 747 jet. One shows the upper level lounge area, the other the lower cabin. There are many stewardesses in kimonos. Ad text starts “Now. Japan’s most beautiful gardens blossom aboard the world’s most spacious jet” and goes on about Boeing’s 747 and JAL’s flights.
6th ad (1972) has a photo of a 4-man Japanese drum band playing those big drums (Taiko). There is an inset photo showing a JAL stewardess with a tray of Sake. There is a ½ page addition with a coupon for more flight/tourist info. Ad text starts “Celebrate with sake, vintage 720 A. D.” and goes on about JAL’s flights.
7th ad (1972) has a photo of a Japanese lady in a garden. She is wearing a traditional Kimono. There is a smaller photo of her, just showing her head and a small part of a blue uniform. Ad text starts “The girl who made the thousand-year-old airline a legend” and goes on about the Japan Air Lines hostess.
8th ad (1973) has a photo of the items available to First Class travelers. There is a Happi coat, (robe), and lots of fancy food and drink. Ad text starts “How to fly, Japanese style” and goes on about the Japan Air Lines hospitality.
9th ad (1973) has a photo of 2 men dining on the Japan Air Lines First-class in-flight dinner. There is an American (Caucasian) in a JAL robe eating a Japanese meal with chopsticks. There is a Japanese man in suit and tie eating steak and potatoes, with a fork. Ad text starts “One man’s sushi is another man’s steak” and goes on about the Japan Air Lines hospitality.
10th ad (1975) has a photo of tourists meeting a Japanese lady on a narrow street. Ad text starts "JAL's Orient is...a place where you meet Orientals instead of look at them".
11th ad (1975) has a photo of tourists at a Bali temple. The lady is dancing (or trying to). Ad text starts "JAL's Orient is...a tour of Balinese temples with a dancing lesson along the way".
12th and 13th ad (1977) have photos of tourists at different Oriental happenings. Each have a photo of a JAL hostess on a plane.
Each ad is full page, approx. 7” x 10”, carefully removed from 1966 through 1977 magazines.
my ad#japan air lines 66-77 x13
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