This vintage Kellogg's cereal premium is a must-have for any collector. The R&L brand Stretch Pets dog was released in the 1970s and is still in great shape for its age. It's a unique addition to any toy or fast food premium collection. The dog comes from a time when cereal companies offered fun and exciting prizes for their customers. This particular premium is from Kellogg's and was one of the most popular toys of its time. The Stretch Pets dog is a great conversation starter and is sure to bring back fond memories for anyone who grew up in the 70s.