A movie pressbook is a promotional tool used by film studios and distributors to advertise and market a movie before its release. It's essentially a booklet or a package containing various materials like synopsis, promotional images, posters, advertising materials, cast and crew information, suggested promotional strategies, and more. 

These pressbooks were produced in very low quantities and distributed to theater owners and exhibitors to assist them in promoting the film in their localities. They were valuable because they provided crucial information and materials necessary for the marketing and promotion of the movie. Pressbooks often contained suggestions for marketing strategies, including how to display posters, design newspaper ads, and generate interest in the film within the local community.

Today, movie pressbooks have become collector's items due to their historical significance and rarity. They offer insights into the marketing and promotional strategies of films from different eras, making them valuable for movie enthusiasts, collectors, historians, and even those interested in advertising and marketing history. The scarcity of these items, especially for older or iconic films, contributes to their value among collectors and enthusiasts of cinema memorabilia.

A real Collectors’ item being released from our historic archives, this is a complete vintage magazine. Silver Screen Mementos are gradually releasing from their vast archives thousands of original photographs, transparencies, negatives, slides, lobby cards, magazines, brochures, press books and other movie or television memorabilia.